Need a UX Research strategist to join to help modernize an existing product. There is no strategy in place for the update so this person would be conducting research to create and guide that strategy. There are designers to support the wireframe creation and redesign efforts that this person would be working with. This individual will be tasked with reviewing user interviews and focus groups, creating personas, empathy mapping, journey work, and is responsible for other assets relating to the thought work behind design.
•This person is doing the pre work and research before the design
•Investigating the approach and strategy so UI Designer can design in an informed way
•Identifies who the user is
•Main focus is to understand different user groups, target users
•After they figure out target users then they survey users, interview users to understand their wants and needs
•so when the designers go in they are creating designs that meet their needs, everything is trying to understand who the user is, what is important, what their pain points are, the market fit for a product and what makes them want a product
Released from client:
Maintain an up to date understanding of evolving industry standards for web and mobile products and identify User Experience (UX) opportunities for products and features.
Conduct product research to determine user behavior, goals, motivations, and needs.
Collect data to be used for decision making that include:
Personal interviews with users and stakeholders
Identify key user groups and create representative personas based on product research results.
Define Information Architecture through creation of website structure, navigation, hierarchies and categorizations that allow users to understand where they are, and where the information they want is in relation to their current position.
Create interactive prototypes that allow the user to experience content and test the main interactions with the interface in a way similar to the final product.
Test prototypes and products to determine challenges that users experience during the interaction. Conducting in-person user tests to observe behavior. Gather and analyze verbal and non-verbal feedback from the user to assist in creating a better user experience.
Demonstrate a high level of understanding for accessibility implementation and problem solving.
Collaborate with UI design team to maintain consistent core functionality across ETS products.
Follow design guidelines for implementation, visual language, color story, themes, CSS styles, etc. based on ETS and client standards.
Possess excellent organizational skills to prioritize workload across several projects, whilst maintaining strong attention to detail.
Manage project scheduling and conduct project meetings.
Bachelor's degree or higher in User Experience, Interaction Design, Web Design/Development, Digital Arts, Data Visualization, Animation, or similar field of study
Portfolio: Online presentation of UX design analyses
Adobe CC Suite
Angular, Kendo, Bootstrap
Mac or PC
Additional Skills & Qualifications:
Ability to meet with client and do "business analysis work" and then meet with development teams to explain what the business is looking for. Link client and dev team to deliver 3 things: Discovery and conceptual design. Interface design, wireframe la
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