The Performance Media & Digital Commerce Manager's primary responsibility will be managing the retailer.com media with an emphasis on search for CPG clients. The role will report to the Director of Digital Commerce & Performance Media.
The main responsibilities will include managing search campaign on retailer platform with a heavy focus on Amazon, Walmart.com and Instacart search. Primary responsibilities may include: Campaign setup, reporting and optimization across retailer platforms, SEO keyword analysis and managing relationships with vendors such as Quotient, Criteo, CitrusAds and Kroger/8451.
The ideal candidate will have experience in managing search campaign across various channels and conducting keyword analysis'. Experience with Amazon vendor/seller central, inventory forecasting, and content strategy is a huge plus.
Support TPN direct relationships with retailers/vendors. Obtain information to develop appropriate analytical frameworks, benchmarks and track effectiveness of marketing efforts.
Supports media team in developing paid and organic marketing/media solutions that drive conversion.
Perform keyword research in coordination with client search campaign objectives to uncover new opportunities
Setup, manage, and optimize search campaigns using reports provided by retailers/vendors utilizing tools like Pacvue, Scope, Profitero and more.
Dissect consumer insights data in order to optimize the effectiveness of on-site marketing and media initiatives
Work cross functionally with account management, commerce, marketing/creative, planning, promotional planning, supply chain, accounting, and customer service in order to ensure accurate brand representation throughout the retailer.com channels
Organizes ideas and communicates oral messages appropriately to others
Participates in conversation, discussions and group presentations
Selects an appropriate medium of conveying a message
Uses verbal language and other cures such as body language, tone and level of complexity to the audience
Speaks clearly and concisely
Understands and responds to listener feedback and asks questions when needed
Communicates thoughts, ideas, information and messages in writing
Records information completely and accurately
Effectively composes and creates documents, letters, directions manuals, reports, proposals, graphs, etc.
Uses language, style, organization, and format appropriate to the subject matter, purpose and audience
Includes supports documentation and attends to all levels of detail
Checks, edits and revises for correct information, appropriate emphasis, form, grammar, spelling and punctuation
Builds internal/external relationships
Relates to others in an open and accepting manner
Develops relationships with others as a key priority
Treats others with respect
Shows consistency with principles, values and behaviors
Follows through on commitments
Develops a give and take attitude
Strives for win-win solutions
Accuracy/attention to detail
Applies appropriate attention to detail
Work can be relied upon for thoroughness and accuracy
Focus on client needs
Anticipates and identifies internal and external client needs
Takes action to meet client needs
Develops effective working relationships with clients
Continually searches for ways to increase client satisfaction
Ability to work independently as well as manage and grow a team
Sound business and professional ethics
Years of Experience: 2-3+ years of experience in managing major brands' search campaigns, digital ecommerce, and digital shopper marketing
Experience in retailer search campaigns required
Amazon.com and Walmart.com experience preferred
CPG Amazon.com account management experience is a plus
Advanced skills in Microsoft excel
Pacvue experience is a plus
Attention to detail, with an ability to oversee and prioritize multiple projects and consistently meet deadlines
Experience in media analytics, ideally experience connecting media to sales
Job Type: Permanent, Full-Time
Travel: Based on the requirements and location of the account being serviced
*TPN is an equal opportunity employer.