JOB TITLE: Director of Sales & Marketing - Hotel Fort Des Moines
EXEMPT POSITION: Exempt
RESPONSIBLE TO: General Manager (Indirectly VP Revenue)
RESPONSIBLE FOR: Hotel Fort Des Moines
Add your Story to our History!
Iconic Hotel Fort Des Moines, soon to be a part of the Hilton Curio Collection of Hotels.
For almost a century, Hotel Fort Des Moines had stood as a community landmark, while accommodating and delighting a world-class guest list. Through sedulous efforts, the hotel has been thoughtfully transformed to once more serve its purpose as the premiere hotel in the great city of Des Moines. While its storied past will be celebrated, the myriad of stories yet to unfold is what will continue to shape the legacy of Hotel Fort Des Moines.
Scope and General Purpose To promote the image and services of the company so that maximum growth occurs through gaining new clients and contracts within the assigned property.
-Manage property level sales and event associates- (Sales Managers, Catering Manager, Admin, Event Services) by ensuring associates understand employment practices, corrective action, performance management, and implementing discipline.
-Ensuring sales associates are meeting/exceeding sales booking, actualized, and activity goals. Keeping the data clean in the systems, property designated folders, and on property.
-Recruiting, interviewing, training, and hiring sales associates
-Responsible for all hotel marketing. Ensure content is appropriate and accurate- print & digital- menus, social media, flyers
-To follow up leads by visiting prospective clients regularly, often enough to maintain their interest but not too often to alienate them.
-To submit timely and accurate sales reports to the company in terms of actual results of room bookings through cold calling, internet marketing, telephone solicitation, and actively involved within the community and its events.
-To achieve or better budgeted sales targets.
-To identify prospective clients' exact needs, by questioning, observation and the completion of a full sales survey.
-To identify and act upon opportunities to achieve maximum RevPar through yield management strategies and to communicate with the Property General Managers and the Revenue Manager, when needed, of these opportunities.
-To entertain prospective clients, where possible combining this with visits to existing satisfied customers.
-To liaise closely with operational staff on all details for a prospective new contract and gain their agreement on all details.
-To maintain communication with the client once the contract is opened, and show an ongoing interest in the operation.
-To analyze statistics thereby identifying key sales areas, problems and success rate.
-To work with Team Members to ensure ongoing positive and proactive approaches towards all of the property's guests of the property.
-To research prospective client details, finding out as much as possible about the company to ensure a professional approach.
-To constantly monitor and be aware of competitor activity in the assigned market.
-To present a realistic proposal to a prospective client, having thoroughly researched cost factors, and ensure that the proposal is achievable.
-To constantly and consistently be aware of new business opportunities and proactively react to these opportunities for the benefit of the property.
-To carry out any reasonable request from a supervisor or company representative.
-To forward a continued financial plan and progression of revenues and expenses to the Director of Operations for review
-To assist in the motivation of staff through a positive and supportive approach
-To maximize on marketing/informational tools available through the brand ensuring effective selling of rooms inventory through the effective use of the brands' reservation system, Global Distribution Services, and the internet.
-To be committed to and generate Team commitment in the fulfillment of 100% service to the property's guests.
-To carry out other duties as necessary to achieve the successful marketing of the assigned properties and assist other properties as directed by the Corporate Director of Sales or other Hawkeye Hotels management personnel.
-Referring business to our Hawkeye Hotels sister properties of a sales contact conducts business within our other geographical markets.
-A minimum of 10 outside sales calls, 15 repeat solicitation, and 25 prospecting contacts per week within the assigned market area are required.
-Maintaining an active role within the local community organizations to build professional rapport is ideal.
-Other duties as assigned.