This position develops, manages, and implements all Billy Graham Library marketing strategies to maximize outreach and guest attendance; creates and installs Archive exhibits and displays; oversees and maintains all memorabilia and archive items related to Billy Graham and the Billy Graham Evangelistic Association (BGEA).
The Communications Department at BGEA consists of the following areas: project management, ecommerce, advertising, public relations/social media/promotion, creative services (graphic design, copy writing and production), and Decision Magazine, our official monthly publication. The department tells the story of what God is doing through the BGEA by creating print and digital materials that support the organization's mission of proclaiming the Gospel, negotiating paid and leveraging unpaid promotional placements, and engaging new and existing supporters with targeted content using a combination of indirect and direct communications channels.
The Billy Graham Evangelistic Association is a nonprofit organization that directs a range of domestic and international ministries. From its headquarters in Charlotte, N.C., the Billy Graham Evangelistic Association directs a wide range of domestic and international ministries, including: large-scale festivals led by evangelists Franklin Graham and Will Graham; The Billy Graham Library; The Billy Graham Training Center at The Cove, Blue Ridge Broadcasting which houses The Light FM located outside of Asheville, N.C.; SearchforJesus.net, an Internet evangelism project reaching thousands of people for Christ online; and many others through print, television, telephone, radio and the Internet.
•Maintains a personal, active relationship with Jesus Christ and is a consistent witness for Jesus Christ
•Faithfully upholds BGEA in prayer
•Participates in daily BGEA staff devotions
•Demonstrates behavior aligned with BGEA's Mission Statement, Statement of Faith, Hallmarks, policies, and expectations
•Effectively represents Jesus Christ to those within both personal and professional spheres of influence
Essential Duties and Responsibilities
•Develops, plans, and implements annual marketing strategies and approved initiatives
•Oversees the general promotion of the Billy Graham Library as well as promotion of special events and programs
•Serves as spokesperson for the Library to the media and in other promotional settings
•Leads and develops Library Communications staff
•Establishes, maintains, and strengthens relationships with a variety of constituents, such as churches, schools, hospitality and tourism professionals and companies, media outlets, etc.
•Works closely with public relations staff to develop promotional efforts and Library blog content
•Provides creative direction for Library communications materials and promotional efforts to various BGEA departments (Public Relations (PR), Digital Ministry Services (DMS), Video Ministry Services (VMS), etc.), and works with those areas to develop materials, ensuring that deadlines are met
•Manages social media and web content (Facebook, Twitter, Instagram, and website) for the Library and confers with Public & Media Relations, DMS and VMS on these initiatives
•Proposes and monitors annual communications budget in line with established goals
•Works closely with in-house agency-Willow to develop and implement advertising to attract groups and individuals from target audiences to the Library
•Represents and promotes the Library at various regional, public, and media events
•Serves as Library Communications liaison, and participates in bi-weekly Communications meetings
•Attends weekly meetings with various staff and management
•Oversees the preservation and cataloguing of the BGEA Archives, including the Library, Cove, and Wilkesboro
•Manages staff in the acquisition, cataloging, organizing and storage of all BGEA Archives memorabilia
•Oversees the planning, organizing, and creation of special exhibits and displays
•Works with staff at all locations in order to ensure proper handling and storage of memorabilia
•Coordinates transport of all requested memorabilia to desired locations
•Travels between locations in order to maintain Archive items
•Maintains and rotates all memorabilia in current permanent exhibits as needed
Marginal Duties and Responsibilities
•Oversees projects and provides direction to the Communications Associate, ensuring that all deadlines are met
•Attends conferences in order to promote the Billy Graham Library
•Coordinates with Library personnel and outside vendors the online presentation of reservations
•Other duties as assigned
•Reports to Director, Advertising and Public Relations
•Dotted line to Executive Director, Billy Graham Library
•Works directly with Ministry Operations Director regarding the communication of Library programs
•Relates to a variety of BGEA departments and ministries
•Supervises Library Communications Coordinator and Library Communications Assistant Associate
Skills and Knowledge
•Bachelor-level degree in Communications, Marketing, or equivalent related employment experience, with minimum of three years' marketing or promotions experience preferred
•Excellent communications, organizational, follow-up, and relationship development skills
•Social media experience required
•Previous supervisory experience preferred
•Experience with or capacity to thoroughly utilize Microsoft Office suite, with particular strength in Excel, Word, Outlook, and PowerPoint
•Excellent communication, organizational, and follow-up skills, with strong attention to detail
•Ability to relate to people well, being approachable and developing ongoing relationships
•Ability to work effectively and closely with guests, staff, and management
•Capacity to prioritize work and manage multiple projects in a high-paced environment
•Ability to work efficiently and productively under a deadline
•Ability to work independently and as part of a team while demonstrating flexibility when job parameters, deadlines or directions change
•Ability to problem solve and find necessary solutions when problems arise
•Work is performed in a conventional office and public attraction environment
•Extended daily, evening, and weekend work is occasionally required
•Some overnight travel is required
Employees filling regular full-time positions, who are working no less than 40 hours per week, are eligible to participate in BGEA's benefits program.
•Medical, prescription, dental & vision insurance
•Flexible Spending Account (FSA)
•Long term and short term disability insurance
•Term Life insurance
•401(k) retirement savings plan
•Ten paid holidays
•Minimum 12 days of vacation
•Ten personal days
Continuing the lifelong work of Billy Graham, the Billy Graham Evangelistic Association exists to support and extend the evangelistic calling and ministry of Franklin Graham by proclaiming the Gospel of the Lord Jesus Christ to all we can by every effective means available to us and by equipping the church and others to do the same.
Statement Of Faith
These core beliefs make up the foundation upon which all our ministry endeavors are based:
•We believe the Bible to be the inspired, the only infallible, authoritative Word of God revealing the love of God to the world. 1 Thessalonians 2:13; 2 Timothy 3:15-17; John 3:16.
•We believe that there is one God, eternally existent in three persons: Father, Son, and Holy Spirit. Matthew 28:19; John 10:30; Ephesians 4:4-6.
•We believe in the deity of the Lord Jesus Christ, in His virgin birth, in His sinless life, in His miracles, in His vicarious and atoning death through His shed blood on the cross, in His bodily resurrection, in His ascension to the right hand of the Father, and in His personal return in power and glory. Matthew 1:23; John 1:1-4 and 1:29; Acts 1:11 and 2:22-24; Romans 8:34; 1 Corinthians 15:3-4; 2 Corinthians 5:21; Philippians 2:5-11; Hebrews 1:1-4 and 4:15.
•We believe that all men everywhere are lost and face the judgment of God, that Jesus Christ is the only way of salvation, and that for the salvation of lost and sinful man, repentance of sin and faith in Jesus Christ results in regeneration by the Holy Spirit. Furthermore we believe that God will reward the righteous with eternal life in heaven, and that He will banish the unrighteous to everlasting punishment in hell. Luke 24: 46-47; John 14:6; Acts 4:12; Romans 3:23; 2 Corinthians 5:10-11; Ephesians 1:7 and 2:8-9; Titus 3:4-7.
•We believe in the present ministry of the Holy Spirit, whose indwelling enables the Christian to live a godly life. John 3:5-8; Acts 1:8 and 4:31; Romans 8:9; 1 Corinthians 2:14; Galatians 5:16-18; Ephesians 6:12; Colossians 2:6-10.
•We believe in the resurrection of both the saved and the lost; the saved unto the resurrection of eternal life and the lost unto the resurrection of damnation and eternal punishment. 1 Corinthians 15:51-57; Revelation 20:11-15.
•We believe in the spiritual unity of believers in the Lord Jesus Christ and that all true believers are members of His body, the church. 1 Corinthians 12:12, 27; Ephesians 1:22-23...... click apply for full job details